Today's BookBag has similar but different shade ribbon than BookBag No1 and BookBag No3. As you can see it is just a matter of opinion which you prefer to be the best shade for the similar fabric. It is very reasonable to buy several shades if you happen to find a ribbon at low cost and can't decide which is the best! Especially if you don't have any special meaning for it when buying.
I was in Tallinn, Estonia on last December. Partly also to get craft materials. I visited famous & huge craft shop Karnaluks.